Septembar 26.-29. 2019. - Impact Hub, Beograd

UNLOCK B2B GROWTH

Master sales & marketing strategies specific to B2B tech companies and enter the global market.

WHO SHOULD ATTEND GROWTECH?

For everyone who wishes to improve their business or land a job in sales/marketing departments of B2B tech companies, both here and abroad.

Tech company owners/founders

Learn about the framework and logic of growth marketing/sales and how to put them to practice.

Sales directors & B2B salespeople

Master SaaS solution & services sales and learn how to implement them in international markets.

Marketing directors & managers

Discover different channels for generating new clients and how to measure marketing activities ROI.

AN INNOVATIVE TRAINING IN THE REGION

In this short video, we explain why you shouldn’t miss out on the only education program in the region that focuses on international B2B sales of tech solutions and services.

 

360° VIEW OF B2B TECH GROWTH THROUGH FIVE MODULES

Growtech education is based on five modules that will cover the foundations of B2B strategies to secure significant growth opportunities, as well as specific tactics and methods to achieve greater ROI from marketing.

ORGANIC INBOUND MARKETING

This module emphasizes the website as the key point for attracting new clients. We will cover the topics of search engine optimization (SEO), content marketing logic, analytics, marketing integration and automation, as well as different metrics (KPIs) and reporting.

PAID INBOUND MARKETING

Lower costs of advertising and reach wider target audience. Discover the art and science of paid promotion through social media advertising (FB, Linkedin) and Google Search Network. You will get tools and resources to help you define budget, KPIs and track results.

ALIGNING SALES AND MARKETING EFFORTS

Nedovoljna saradnja marketinga i prodaje je problem koji izjeda veliki broj kompanija, a da one nisu ni svesne - saznajte da li je i vaša među njima.
Na ovom modulu naučićete kako da marketing i prodaja rade zajedno, tj. kako da unapredite rezultate prodaje uz digital marketing aktivnosti targetirajući istu ciljnu grupu sličnim porukama.
Na kraju ćete moći da strukturirate optimizovani prodajni levak za ubrzani rast.

OUTBOUND SALES STRATEGY

Is it possible to work with less clients and earn more? Yes! If you identify ideal clients and cut through the noise to get them. You will learn the magic rule of 80/20 and how to establish systems and processes for experimenting and automation (CRM, email automation, led gen), cold email tips, GPDR, KPIs and reporting.

DEFINING MARKETING AND SALES STRATEGY

Niste sigurni da li je temelj vašeg biznisa dobro postavljen? Ovaj modul će vam dati odgovor i inspiraciju da podignete strategiju na novi nivo.
Prolazimo kroz go-to-market framework (određivanje veličine tržišta, stepena konkurencije i definisanje USP i VPs, cene usluge / proizvoda, zrelosti tržišta). Dajemo vam resurse, metode i tehnike da ostvarite konkurentsku prednost i znatno unapredite zadovoljstvo klijenata. Na kraju ćete moći da strukturirate optimizovani prodajni levak za ubrzani rast.

people
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lecturers
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THE LECTURERS

Regional & international experts will share their knowledge with you, covering the whole spectrum of marketing and sales activities on strategic, tactical and operational level.

Daniel Disney

daniel disney

CEO @The Daily Sales

I’m on a mission to help AS MANY PEOPLE AS POSSIBLE learn how to successfully sell on LinkedIn! With over 15+ years of sales experience, I know what it takes to succeed in sales I know what it takes to leverage social media and LinkedIn to its full potential.

Craig Whitney Growtech

CRAIG WHITNEY

Founder and CEO of Tech Connections

Craig is a tech start up specialist. Over his 20+ year career, Craig has launched a number of US technology companies in the UK and Europe and taken them from zero revenue and built teams delivering multi million dollar businesses.

yelena mackay

Yelena Mackay

Technology sales operation leader / Author /

Co-founder of XYZ Communications, a data-driven B2B PR and content marketing agency. PR Week 30 under 30 class of 2017.

Nenad Pantelic

nenad pantelić

Head of Growth @Sentinel Software

Growth Specialist offering bespoke digital marketing services to clients nationally and internationally. Services include technical SEO audits, strategic SEO planning, ongoing SEO consulting, and SEO training.

marko pačar

Marko Pačar

Managing Partner @Granular Group

Marko is one of the founders of Granular Group - the first regional agency for digital growth consulting. He helps clients define a sustainable digital growth strategy by coordinating SEO, CRO, UI and analytics teams. He has experience working in many different industries and with companies varying in size - from local firms to global corporations.

Radomir Basta

CEO @Four Dots

Co-founder, CEO and lead SEO strategist at Four Dots, inbound marketing agency, and lecturer at Digital Marketing Institute. Also a regular speaker on the industry relevant conferences.

Marko pajić

Head of Marketing @Coinnup​

One ordinary guy from Serbia with an extraordinary desire to change the world.
I believe that the Internet has become the best tool for quality promotion. Specialities: Digital Marketing, Social Media Marketing, Video Marketing, Content Marketing, Business Development, Event Management, Business Strategy

maja lazarević growtech

Maja Lazarević

Founder and CEO @Market Republic

Mom, communications expert, and a passionate digital marketer with a decade of professional experience in the tech industry and startups. Since 2015, she has been helping IT companies grow through the services of Market Republic. So far, she has helped these companies secure over 320 million euros worth of profit.

Marko Herman Growtech

Marko herman

Director of Digital @Market Republic

He has worked with clients of different sizes, from small, local companies to big brands such as Coca-Cola, Telenor, and Philip Morris. He is in charge of a variety of projects, including social media managing, online advertising, and creating various types of content.

Aleksandar Pešić Growtech

aleksandar pešić

SEO Manager @Market Republic

Helping clients reach their audience with tailored content and focused SEO efforts.

Agenda

Growtech SMA Bootcamp lasts four days, and we'll be focusing on a different area each day. You can choose to attend only some of the days or the entire boot camp.

Time

Topic

Lecturers

What you'll learn

  • 26 Sept 2019, Thu
  • Module 4: Aligning marketing and sales efforts
  • Module 5: Defining sales and marketing strategies in line with a product/service
maja lazarević growtech
Maja Lazarević

Founder & CEO @Market Republic

Craig Whitney Growtech
Craig Whitney

Founder & CEO @Tech Connections

marko pačar
Marko Pačar

Managing Partner @Granular Group

  • How to define and use an ideal customer profile and buyer persona to create key messages and value propositions. 
  • The role of marketing vs the role of sales. 
  • How to define various tactics and choose the right one depending on the target audience and purchasing process.
  • Go-to-market framework (identifying the market size, communication channels, unique selling point, pricing models, and how well the market is educated and ready for the product). 
  • How to choose the right marketing and sales strategy / RADAR framework.
  • 27 Sept 2019, Fri
  • Module 2: Paid inbound marketing
Marko Herman Growtech
Marko Herman

Director, content and digital @Market Republic

Marko Pajić

Head of Marketing @Coinnup

Nenad Pantelic
Nenad Pantelić

Head of Marketing at ClickGuard

  • How to experiment and find the best advertising channel.
  • Social media advertising (target audience, cornerstone content, and lead magnets).
  • Google Adwords, setting a budget, and KPIs—measuring and reporting.
  • 28 Sept 2019, Sat
  • Module 1: Organic inbound and content marketing
Radomir Basta

CEO @Four Dots

Aleksandar Pešić Growtech
Aleksandar Pešić

SEO Manager @Market Republic

  • Website as the key point for lead generation.
  • SEO Copywriting (revising and analyzing keywords).
  • Backlinking
  • Using PR to attract qualified leads.
  • KPIs—what to measure.
  • Paid inbound tactics, from social media to Google, how to experiment and choose the best option.
  • 29 Sept 2019, Sun
  • Module 3: Outbound sales—how to start selling now
yelena mackay
Yelena Mackay

Technology Sales Operation Leader / Author /

Daniel Disney
Daniel Disney

CEO @The Daily Sales

  • Defining the ideal customer profile.
  • How to set up an outbound sales process through experimenting.
  • 5 key mistakes that will ruin all your efforts.
  • Sales automation tools and tactics (CRM logic, email automation tool, lead generation).
  • Sales emails best practices.
  • LinkedIn and selling on social media.
  • The issue of GDPR and how to avoid it.
  • KPIs—what to measure and how to report.

Why in Belgrade?

Belgrade is one of the biggest business centers in the Balkans, with branches of many international companies. Apart from business opportunities, use your time here to explore the regional center of fun with an amazing array of lively bars & night clubs, as well as a wide variety of impressive local & international cuisine restaurants.

Changing your environment is an excellent way to trigger new ideas. Perhaps the beautiful autumn hues of Belgrade combined with new knowledge spark some majestic ideas.

Location

IMPACT HUB

Makedonska 21, Beograd

WHAT OUR PARTICIPANTS HAD TO SAY

Alexander Gilmanov

I’ve decided to apply because our company, TMS, is actively working on the marketing and sales processes right now so it’s important for me to understand the concept of such marketing. ABM and ABS are new terms for me. For an introduction, there is a lot of useful theory and practical examples.

5/5

Alexander Gilmanov

CEO & Founder @TMS

Invest in acquiring new clients

Growtech academy brings the long awaited concept of B2B courses.

Whole event

Ticket for all 4 days

599 99
+PDV
  • Workshops
  • Resources—Tools, Templates
  • 1-on-1 consultations
Najbolja Vrednost

Individual day

Ticket for a single day of choice

199 99
+PDV
  • Workshops
  • Resources—Tools, Templates
  • 1-on-1 consultations

I pay as a:

Natural person

If you are paying as a natural person you can complete the transaction by a credit card through the Xing platform on this link.

Slobodno nas kontaktirajte nas ukoliko imate ikakvih poteškoća.

Legal entitiy

If you are paying as a legal entity we need your company credentials so we can issue an invoice. 

GROW FASTER, REGISTER FOR THE BOOTCAMP

Fill in the form to register for the Growtech SMA Bootcamp in September. Further instructions will be sent by email. Make growth happen & unlock new markets.

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